Jim's Blog: Observations and Perspectives

Shepherd Press Catalog Online

Resources for the Heart

SP Mini-catalog web version p1It’s always an exciting matter to take what a publisher has on offer and to present the range in a systematized and visually appealing way.

The challenge any designer faces in a project such as this is to render a large number of items within the constraints of a relatively small space. So, the emphasis has to be on key descriptions, enough of a visual display to give a sense of what the items are like, and the power of written endorsements to encourage the pull of the “Buy Now” trigger. It was well said by Erasmus that he purchased books, and, if he had any spare money, he would buy less important items such as clothes and food!*

Shepherd Press Publications Are Excellent!

Shepherd Press offers a unique range of resources, all carefully designed and well branded. Included in its range of publications are the Lifeline mini-books (more details here). Here is the online version of a mini-catalog my editing and publishing operation, Great Writing, designed for hard-copy printing and circulation. You may view the PDF itself here if you wish.

*Erasmus quote: "When I have a little money, I buy books; and if I have any left, I buy food and clothes."

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